YT Tran

Insights & Business Intelligence

Vietnam Market Research

Vietnam Market Research

YT Tran & Co is an expert in Vietnam and its markets. Our focus is on data collection for international and local firms in addition in-house consumer insights departments who do not have a fieldwork capability in Vietnam.

YT Tran & Co provides world class marketing research through:  

  • Deep understanding of the brief 
  • International Quality Fieldwork 
  • Professional data handling & decision-orientated analysis 
  • Action focused recommendation 

Market Sectors:

Research Solutions:

  • Advertising / Public Relations
  • Business-to-business
  • Agriculture
  • Concept Testing
  • Automotive
  • Consumer Research
  • Beverages
  • Product Testing
  • Catering / Hospitality
  • Tracking Studies
  • Charity / Non-profit
  • Advertising Research
  • Confectionery
  • Brand Research
  • Consultancy
  • Children / Youth’s Research
  • Cosmetics / Hygiene
  • Customer Satisfaction Studies
  • Training / Education
  • Employee Research
  • Financial Services
  • International Studies
  • Foods / Nutrition
  • Media Testing
  • Fragrance Industry
  • Audience Research
  • Healthcare / Pharmaceutical
  • Product Research
  • Energy / Utilities
  • Validation Services
  • Real Estate
  • Pricing Studies
  • IT / Software / Hardware
  • Segmentation Research
  • Logistic / Mail / Transportation
  • Senior Citizen / Mid-life
  • Media
  • Usage & Attitude Studies
  • Retail / Wholesale
  • Telecommunications
  • Textile / Fashion / Clothing
  • Travel / Tourism / Sport / Leisure


Our business case:     

  • Freshminds  Market Research Adviser
  • Unilever Plc –Market Research Adviser for OMO Brand.
  • Mavens of London  Market Research Adviser
  • Cambridge University  Market Research Adviser for Product Development of Cambridge English Language Assessment
  • GlobeTech Services Ltd – Market Research Adviser
  • KudosResearch –  B2B survey
  • Ronin Corporation –  B2B survey

Vietnam Investment Consulting

Vietnam Investment Consulting for Overseas Vietnamese

Vietnam Investment consulting for overseas Vietnamese business that YT Tran  offers including but not limited to:

  • Market research and evaluating, suitable partnership information, benefits and risks business evaluation based on the up-to-dated investment policy of the government and local authorities.
  • Research and introducing appropriate reliable and efficient investment partners.
  • Consulting and research for investment locations inside and outside the industrial parks, industrial clusters, introduce investment incentives of each locality according to customer requirements.
  • Establishment of overseas Vietnamese enterprises, set up of branches and representative offices in Vietnam, to expand the scope of business.
  • Advice on the rate and method of capital contribution, profit-sharing plans and handle the obligations incurred.
  • Apply for business registration for overseas Vietnamese enterprises, investment certificates and adjustment of investment certificates for overseas Vietnamese investors in Vietnam (including established business profile (writing grant proposals, adjusted investment certificate, charter, joint venture agreement and other documentations), investment project profiles (technical and economic reports and drawing explanations satisfy the investment conditions prescribed by law, establish the explanation that satisfy the conditions for financial capability, …)
  • Consult the conditions of investment incentives, the order of execution procedures for investment incentives.
  • Appoint representatives meet to exchange with partner’s overseas Vietnamese investors in project planning, purchase, merger foreign investment and transfer of project consultation.


How do we do this?

  • Applying for investment certificates for overseas Vietnamese businesses.
  • Track progress and inform treatment results submitted dossiers.
  • Receive the Investment certificate, or certificate of registration for branches and representative offices for foreign investment capital enterprises in Vietnam.
  • Seal and tax code registration (case of investment projects associated with the establishment of enterprises with foreign investment, branch establishment of enterprises with foreign investment).
  • YT Tran & Co is experienced in persuading and negotiating with local authorities and stakeholders in reaching agreement, solving problems and contribute to the customer’s investment business success
  • We are confident with the ability to assist clients in the negotiation process, perform the following procedures for licensing and authorization relating to the establishment and operation of a commercial presence of overseas Vietnamese investors.


Our business case:     

  • Cambridge University – Market Research Adviser for Product Development of Cambridge English Language Assessment.

EU Trade Representative for Vietnamese Enterprises

EU Trade Representative

YT Tran offers the needs of trade representative for Vietnam enterprises in the EU with high efficient professional image and quickly but with minimal time and financial cost.

Our services include: permanent representative or representatives for each incident in fairs, meetings of negotiation, customer care, product launches, counting goods and settle customs formalities or legal

Brand Synchronisation Consulting

Brand Synchronisation Consulting

Brand identity system is the expression of the identity of a company image through the use of written words and symbols. Brand identity system consists of the elements constituting the brand awareness is reflected in a uniform, consistent create specific characteristics that distinguish the brand with other brands.

An impressive & professional brand identity system can bring to your business many benefits. Here are the main benefits:

  • Help to prove you actually do business.
  • Helping to attract new customers.
  • Strengthening the trust of our partners, customers and investors.
  • Make it easier to get more memory.
  • Help you to differentiate and stand out in your industry.
  • Help your company seem “bigger” than reality.
  • To attract investors or to easily transfer.
  • To explain what you are trading.
  • Meet the standards of your industry.




The basic recognizable elements

  • Logo
  • Colours in communication materials
  • Font text in the document transactions and communications


Brand identification signs on office documents

  • Business card
  • Letter paper
  • Envelopes (A5 and A4) and mailing labels
  • A5 envelope
  • A4 envelope
  • Mailing labels
  • Fascimile
  • Bill
  • Internal newsletter
  • Employee identification card
  • Presentation materials
  • Uniforms


The brand identify signs on products and packagings

  • Brand identification signs on products
  • Brand identification signs on the label affixed to the product
  • Brand identification to print directly onto the product
  • Brand identification signs on the product packagings
  • Layout brand identification signs on the product packagings
  • Some illustrative applications


Brand identification signs on billboards


The types of signage:

  • Signage for company
  • Signage for departments
  • Signage at the reception and conference room
  • Banner
  • Signage for agents


Signs to identify the brand in marketing communications

  • Print advertising
  • Expo pavilion designs
  • TVC (consultant)
  • Advertising on transport
  • Sale off product
  • Website and CD case